Exhibition Name: Middle East  Coatings Exhibition Egypt Cairo

Time: June 19-21, 2023 (Wednesday ~ Friday)

Holding cycle: every two years

Sponsor: DMG Group, UK

Location: Africa-Egypt International Exhibition Center(EIEC) Hall 1

Stand No.: 1C74

From June 19th to 21st, 2023, the Middle East Coating Show will be held grandly at Egypt International Exhibition Center(EIEC) in Cairo. As one of China’s best mortar additive suppliers, SIDLEY will participate and compete with the world’s peers at the exhibition.

The total area of the Egyptian Coatings Show in Cairo, Egypt, in the Middle East is 15,000 square meters. 316 companies from China, Dubai, Turkey, India, South Africa, Germany, Indonesia, Malaysia, Thailand, and other countries participated, and the number of exhibitors reached 17,440. A wealth of professional conferences and forums will also be held during the exhibition, which will help participants gain a more comprehensive understanding of the industry’s current status and future market development trends. As one of China’s best suppliers of mortar additives, SIDLEY has permanently attached great importance to the relevant coating exhibitions in the Middle East while we will show customers our rich samples and the most advanced technology this time. SIDLEY focuses on the application development and product promotion of chemicals such as mortar and coating additives. In addition, SIDLEY will bring customers more comprehensive products and customization solutions. This time SIDLEY will bring hydroxypropyl methylcellulose; hydroxyethyl cellulose; carboxymethyl cellulose; calcium formate; re-dispersible polymer powder; starch ether, and other products. SIDLEY looks forward to your visit at the Stand [1C74].

We will display the following products in this exhibition:

HPMC is an essential additive in the dry-mixed mortar field and has broad uses in the building materials industry. SIDLEYCHEM has developed exceptional grades for tile adhesive, gypsum-based, putty, and other applications. Product models such as MR 22109; MR 12104; MR 06430 have been recognized by customers, and their water retention performance, thixotropy, and anti-slip performance have all been appreciated by customers.

RDP is the core product of SIDLEYCHEM. It can improve the strength and weather resistance of mortar and has excellent adhesion to various substrates. Therefore, it is an indispensable additive in dry-mixed mortar. The RDP from SIDLEYCHEM is made of Celanese emulsion, which forms a free-flowing white powder after spray drying—widely used in external wall insulation, tile adhesive, putty, and other products.The powder can form a stable dispersion after being stirred with water, and its properties are similar to those of the original emulsion. A film is formed after the water evaporates, which has high toughness and excellent adhesion to various substrates.We recommend to customers the following product models RDP-8044, 8013, and 6013, which are suitable for mortar systems.

Hydroxyethyl cellulose is widely used in coating products. The two hydroxyethyl cellulose products HE-40000E/HE-60000E launched by SIDLEYCHEM have an excellent anti-mold effect, biological stability, and thickening effect. Tests showed that all the properties could meet the standard of coating use. Furthermore, past use cases have proved that our hydroxyethyl cellulose products can replace Natrosol 250HBR and other products and have superior price competitiveness. Recommended model: HE-400000E.

The starch ether produced by SIDLEYCHEM can effectively prevent the sagging phenomenon of the thick-layer mortar due to its unique chemical structure, which is especially suitable for tile adhesives. As a result, it can significantly improve products’ anti-sag and anti-slip performance in the tile adhesive system. Recommended model: HPS-301 can replace AVEBE 301.

Calcium formate is an early strength agent that accelerates the setting and hardening of concrete/mortar. The calcium formate produced by SIDLEYCHEM has the characteristics of large particles and good fluidity, which is not accessible to agglomerate and is easy to disperse in mortar. Therefore, it is a very superior crystal calcium formate.

Polycarboxylate superplasticizer is a series of powder superplasticizers newly developed by our company. It has high water reduction and strong adaptability properties. Therefore, it is suitable for self-leveling systems such as gypsum and mortar. The product is made of polycarboxylate superplasticizer mother liquor by spray drying, which has the characteristics of good fluidity and highly effective content. At the same time, we also produce the mother liquor, which is widely used in concrete and other systems.

Gypsum retarder is a protein retarder formed by synthesizing amino acids, which has an excellent retarding effect on gypsum and little effect on strength. SIDLEYCHEM recommends the GR-70 product, which has high solid content and good fluidity, can compete with international brands, and has a price advantage.

Silicone water repellent is a new waterproof product launched by SIDLEYCHEM. It has a perfect waterproof effect after adding 0.1% water repellent through testing. As an excellent repellent, it is widely exported to South America, the Middle East, and other countries.

The above products are widely used in dry-mixed mortar, tile adhesive, putty, gypsum, water-based paint, latex paint, natural stone paint, and other industries.

SIDLEY Chemical Co., Ltd. is a professional manufacturer engaged in cellulose ether production, sales, and export trade. As one of the world’s first-class cellulose ether suppliers, our products are widely used in food, medicine, paint, construction, ceramics, oil drilling, paper printing, detergent, and other industries. Under mature manufacturing technology, SIDLEY can effectively control the production cost to produce more competitive products.

As a leading brand of mortar additives, SIDLEY constantly integrates environmental protection, innovation, science, and technology to develop high-quality products at the technical level, ensuring global supply and providing customer-supporting services worldwide. In addition, we have a professional sales and service team to provide comprehensive assistance to multinational and local customers.