Exhibition Name: European Coatings Exhibition (ECS 2023)

Exhibition time: March 28-30, 2023 (Tuesday ~ Thursday)

March 28-29, 9:00 am ~ 6:00 pm

March 30, 9:00 am ~ 5:00 pm

Exhibition location: Germany – Nuremberg

Stand No.: 1-630

Sidley is leading a team to participate in the annual Nuremberg Coatings Exhibition in Germany for three days at the end of March this year.

European Coatings Exhibition (ECS 2023) will be held in Nuremberg, Germany, on March 28-30, 2023, and will be held every two years. Nuremberg International Expo Group of Germany and Vincentz, the media of the paint industry, co-host it. It has been successfully held for 15 sessions since 1991. Now it has developed into the most prominent professional exhibition in the overseas paint industry.

According to the official data of the exhibition organizer, 91% of the audience attending this year are the decision makers of the company’s procurement. It means that participating in the European coatings exhibition is the best channel to deal with decision-makers of companies from various countries for exhibitors. The audience covers many fields, such as coatings, inks, adhesives, construction chemicals, and downstream application industries, and 98% of the exhibitors are satisfied with the exhibition. This time Sidley will bring the latest products developed by the company to meet you. Sidley focuses on the application development and product promotion of chemicals such as mortar and coating additives, along with providing professional services and solutions for customers. Products include Hydroxypropyl Methyl Cellulose, Hydroxyethyl Cellulose, Sodium Carboxymethyl Cellulose, Calcium Formate, Re-dispersible Polymer Powder, Starch Ether, and so on. More competitive products are showing at Stand 1-630 of the Canton Fair. Sidley is waiting for you to explore the new world of coatings together.

We will display the following products in this exhibition:

HPMC is an essential additive in the dry-mixed mortar field and has broad uses in the building materials industry. SIDLEYCHEM has developed exceptional grades for tile adhesive, gypsum-based, putty, and other applications. Product models such as MR 22109; MR 12104; MR 06430 have been recognized by customers, and their water retention performance, thixotropy, and anti-slip performance have all been appreciated by customers.

RDP is the core product of SIDLEYCHEM. It can improve the strength and weather resistance of mortar and has excellent adhesion to various substrates. Therefore, it is an indispensable additive in dry-mixed mortar. The RDP from SIDLEYCHEM is made of Celanese emulsion, which forms a free-flowing white powder after spray drying—widely used in external wall insulation, tile adhesive, putty, and other products. We recommend to customers the following product models RDP-8044, 8013, and 6013, which are suitable for mortar systems.

Hydroxyethyl cellulose is widely used in coating products. The two hydroxyethyl cellulose products HE-40000E/HE-60000E launched by SIDLEYCHEM have an excellent anti-mold effect, biological stability, and thickening effect. Tests showed that all the properties could meet the standard of coating use. Furthermore, past use cases have proved that our hydroxyethyl cellulose products can replace Natrosol 250HBR and other products and have superior price competitiveness. Recommended model: HE-400000E.

The starch ether produced by SIDLEYCHEM can effectively prevent the sagging phenomenon of the thick-layer mortar due to its unique chemical structure, which is especially suitable for tile adhesives. As a result, it can significantly improve products’ anti-sag and anti-slip performance in the tile adhesive system. Recommended model: HPS-301 can replace AVEBE 301.

Calcium formate is an early strength agent that accelerates the setting and hardening of concrete/mortar. The calcium formate produced by SIDLEYCHEM has the characteristics of large particles and good fluidity, which is not accessible to agglomerate and is easy to disperse in mortar. Therefore, it is a very superior crystal calcium formate.

Polycarboxylate superplasticizer is a series of powder superplasticizers newly developed by our company. It has high water reduction and strong adaptability properties. Therefore, it is suitable for self-leveling systems such as gypsum and mortar. The product is made of polycarboxylate superplasticizer mother liquor by spray drying, which has the characteristics of good fluidity and highly effective content. At the same time, we also produce the mother liquor, which is widely used in concrete and other systems.

Gypsum retarder is a protein retarder formed by synthesizing amino acids, which has an excellent retarding effect on gypsum and little effect on strength. SIDLEYCHEM recommends the GR-70 product, which has high solid content and good fluidity, can compete with international brands, and has a price advantage.

Silicone water repellent is a new waterproof product launched by SIDLEYCHEM. It has a perfect waterproof effect after adding 0.1% water repellent through testing. As an excellent repellent, it is widely exported to South America, the Middle East, and other countries.

The above products are widely used in dry-mixed mortar, tile adhesive, putty, gypsum, water-based paint, latex paint, natural stone paint, and other industries.

As one of the best suppliers of mortar additives in China, SIDLEYCHEM has our technology research and development center to help customers with product analysis and is committed to developing new products and formula optimization. We aim to provide customers with the most competitive products and the best-customized services.

Welcome new and old customers come for business negotiation at the exhibition.