As a trusted innovator in the global construction chemical industry, SidleyChem is excited to announce its participation in the 4th ICCX North Africa 2025—the premier platform for the regional concrete and precast sectors. Set to take place on October 29-30, 2025, at the Hotel Barceló Anfa in Casablanca, Morocco, this year’s event is poised to be the largest edition yet, with nearly 60 international companies showcasing cutting-edge products and technologies. SidleyChem will welcome industry partners and professionals at Booth 5, presenting high-performance concrete admixture solutions tailored to address North Africa’s infrastructure development needs.

1. ICCX North Africa 2025: A Strategic Gateway for SidleyChem’s African Market Expansion

ICCX North Africa has solidified its status as the most influential event for the regional concrete industry, drawing strong support from local and international stakeholders—including Morocco’s leading concrete association AMIB and the German Chamber of Commerce AHK Morocco. For SidleyChem, the exhibition aligns perfectly with its strategic focus on the African market, especially Morocco: as a dynamic hub for infrastructure development and a gateway to West Africa, the country offers immense opportunities for innovative construction chemical solutions.

This year’s event centers on three critical themes for North Africa’s construction sector: modern production technologies, resource efficiency, and earthquake-resistant construction—all of which directly address the region’s growing demand for durable, sustainable infrastructure. “ICCX North Africa 2025 is more than an exhibition; it’s a bridge to connect with local and regional partners, understand on-the-ground needs, and demonstrate how our solutions can support Morocco’s infrastructure goals,” said a SidleyChem representative. “We’re eager to participate in the high-caliber technical program and workshops, and share insights on advancing the concrete industry’s sustainability and resilience.”

2. Core Concrete Admixture Solutions on Display at Booth 5

At Booth 5, SidleyChem will showcase three flagship concrete admixtures, all engineered to boost concrete performance, improve construction efficiency, and match North Africa’s focus on durability and sustainability: its Polycarboxylate Superplasticizer (PCE) enhances workability and strength for large infrastructure like highways and bridges; AE-180P (Air-Entraining Admixture) introduces stable air bubbles to improve freeze-thaw resistance, water tightness, and pumping performance; and SR-100P (Shrinkage Reducing Admixture) cuts concrete shrinkage by over 30% to prevent cracking and extend structural service life, ideal for high-performance projects.

3. On-Site Engagement: Expert Consultations & Industry Insight Sharing

At Booth 5, SidleyChem’s team of construction chemical experts will be available for one-on-one consultations to address partners’ specific challenges. The team will provide guidance on optimizing concrete performance for local needs, share insights on aligning solutions with regional priorities like sustainability, and participate in technical workshops to exchange knowledge with industry leaders.

4. Exhibition Practical Information

Event Name: ICCX North Africa 2025

Dates: October 29-30, 2025

Venue: Hotel Barceló Anfa, Casablanca, Morocco

SidleyChem Booth: 5

SidleyChem warmly invites regional contractors, precast manufacturers, infrastructure developers, and industry experts to visit Booth 5. Together, we will explore how advanced admixtures drive Morocco’s infrastructure growth and build a more resilient, sustainable construction sector.