BETON 2025 Concludes Successfully: SidleyChem Achieves Remarkable Results with Core Technologies, Deepening Cooperation in the Global Ready-Mixed Concrete Industry

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The highly anticipated BETON 2025 Ready Mixed Concrete Exhibition and Congress successfully concluded on November 15, 2025, at the Istanbul Expo Center. As an innovative leader in the global construction chemical industry, SidleyChem showcased its three core concrete admixture product lines at Booth E-10, Hall 11. With technology solutions tailored to the needs of the ready-mixed concrete industry, professional on-site services, and in-depth industry exchanges, the company secured multiple cooperation intentions and gained widespread recognition from global partners, laying a solid foundation for further expanding its global ready-mixed concrete market presence.

Held from November 12 to 15, 2025, BETON 2025 was an unprecedentedly large-scale event, attracting hundreds of enterprises and thousands of industry elites from dozens of countries and regions worldwide. It has become a top-tier platform for technology demonstrations, market matching, and concept exchanges in the ready-mixed concrete sector. Centered on the core themes of “Green, Efficient, Innovative, and Sustainable,” the exhibition comprehensively presented the latest technological achievements and development trends of the industry. SidleyChem’s booth emerged as a focal point with strong visitor traffic throughout the event, receiving over 180 professional visitors during the four-day exhibition. These visitors included ready-mixed concrete producers, engineering contractors, infrastructure developers, and R&D institutions, among whom more than 70% expressed clear cooperation intentions or technical consultation needs.

At the exhibition, SidleyChem’s three flagship products—Polycarboxylate Superplasticizer (PCE), Air-Entraining Admixture AE-180P, and Shrinkage Reducing Admixture SR-100P—were highly favored for addressing key pain points in the ready-mixed concrete industry. The PCE series garnered significant attention from numerous producers due to its high dispersibility and stability, effectively solving the problem of workability loss during long-distance transportation of ready-mixed concrete. The AE-180P, suitable for extreme climate conditions, became a key consulting product for customers in cold and coastal areas, thanks to its excellent freeze-thaw and impermeability performance. Meanwhile, the SR-100P, which can effectively reduce the risk of concrete shrinkage and cracking, received enthusiastic responses from customers involved in large-scale infrastructure and high-grade ready-mixed concrete projects. Through product performance demonstrations, technical parameter interpretations, and case sharing, the SidleyChem team intuitively demonstrated the core advantages of the products, enabling partners to gain a clearer understanding of the practical application effects of the solutions.

“The results of this exhibition exceeded our expectations. We not only deepened cooperation consensus with more than 20 long-term partners but also secured over 30 new potential cooperation intentions, among which 12 customers have clearly requested sample testing and project docking,” said the on-site person in charge of SidleyChem. “Many customers highly recognized our customized service concept and hoped to optimize admixture formulas according to their specific production processes and project requirements. This confirms the correctness of SidleyChem’s R&D and service philosophy centered on customer needs.” In addition, SidleyChem’s technical team actively participated in the industry conferences and technical seminars held concurrently with the exhibition. Focusing on hot topics such as the green and low-carbon development of ready-mixed concrete and performance optimization and upgrading, they conducted in-depth exchanges with global industry experts and peers, sharing SidleyChem’s practical experience and innovative ideas in related fields, and further enhancing the brand’s professional influence in the global ready-mixed concrete industry.

As a key achievement of this exhibition, SidleyChem successfully reached preliminary cooperation agreements with 8 globally renowned ready-mixed concrete producers, covering key projects in Europe, Asia, Africa, and other regions. The cooperation includes multiple dimensions such as product supply, technical support, and joint R&D. This participation not only allowed SidleyChem to gain a deeper understanding of the demand differences and development trends of the ready-mixed concrete industry in different regions around the world but also strengthened its technological advantages and market position in the global construction chemical field.

While the exhibition has ended, a new chapter of cooperation has begun. SidleyChem has quickly launched post-exhibition follow-up work, forming a special team to address the sample testing and solution optimization needs of potential customers and accelerate the implementation of cooperation intentions. In the future, SidleyChem will continue to focus on the development pain points and demand trends of the ready-mixed concrete industry, continuously increase R&D investment, optimize product systems and service models, and launch more innovative solutions adapted to industry development. At the same time, the company will actively participate in various global industry exhibitions and exchange activities, deepen cooperation with global partners, and empower the green, efficient, and sustainable development of the ready-mixed concrete industry with professional chemical strength, contributing more innovative power to global infrastructure construction.

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