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AkzoNobel Powder Coatings has introduced Eco+ products, a dedicated portfolio that brings together its most sustainable powder coating solutions from the Interpon and Resicoat portfolios under one clear designation, bringing clarity, confidence and proof to sustainable coating choices.

The Eco+ portfolio focuses on powder coatings that deliver measurable sustainability improvements alongside clear performance benefits in defined areas. These products reduce energy use, waste and carbon emissions, extend product lifespan or improve process efficiency, helping customers improve environmental impact while also strengthening operational performance.

Products earn Eco+ status based on measurable sustainability performance, assessed against a clear, data-backed set of criteria that verify improvement in one or more defined sustainability areas.

Every Eco+ product qualifies based on at least one of six defined sustainability benefits:

• Reduced energy consumption through lower curing temperatures and faster curing cycles
• Increased productivity with single-layer systems, fewer process steps and less rework
• Less waste during manufacturing and application, including reduced leftover powder
• Reduced material consumption through right-first-time performance and optimized coverage
• Longer-lasting performance, with durable and super-durable coatings that protect assets for decades
• Reduced carbon footprint, enabled by smarter raw material choices, including bio-attributed resins

“Powder coatings are already one of the most sustainable coating technologies available,” said Jorrit van Rijn, Marketing Director of AkzoNobel Powder Coatings. “With Eco+, we make it easier for customers to see where sustainability genuinely adds value. Whether it’s lower energy use, greater efficiency or longer service life, Eco+ highlights the powder coating solutions that help customers reduce their impact while improving how their operations perform. That’s what value-driven sustainability means to us.”

By making sustainability performance clear and comparable, Eco+ helps customers own their impact by understanding what improves, where it improves and why that matters for their business and the environment.

The Eco+ portfolio covers a wide range of industries and applications, from architecture and automotive to appliances, functional and general industrial use, delivering benefits such as low-temperature curing, high durability, extended lifetime through enhanced corrosion protection and improved material efficiency.

“With Eco+, we’re not asking customers to choose between sustainability and performance,” added van Rijn. “We’re showing that the right powder coatings can deliver both, and that’s how real progress is made.”