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The 4th ICCX North Africa 2025 concluded successfully on October 30, 2025, at the Hotel Barceló Anfa in Casablanca, Morocco. As the largest edition of the event to date—hosting nearly 60 international companies—this year’s exhibition solidified its role as the region’s premier platform for the concrete and precast industries. SidleyChem, a leader in construction chemical solutions, delivered a standout performance at Booth 5, showcasing its core concrete admixtures and securing key cooperation intentions to deepen its presence in North Africa’s infrastructure sector.

1. Exhibition Highlights: Booth 5 Draws Strong Interest from Regional Partners

ICCX North Africa 2025 attracted a diverse audience of local and international professionals—including contractors, precast manufacturers, infrastructure developers, and representatives from Morocco’s AMIB. SidleyChem’s Booth 5 emerged as a focal point, welcoming over 120 visitor inquiries across two days, with nearly 80% expressing strong interest in its admixture solutions.

“North African partners focused heavily on how our products solve their top challenges: durable infrastructure for dynamic development and resilience against regional conditions,” said a SidleyChem technical manager. “We secured 10 preliminary cooperation intentions—including with two major contractors on Morocco’s highway projects—and 15 clients requested follow-up sample tests. Participating in workshops on admixtures and sustainability also let us share insights that resonated deeply with stakeholders.”

2. Product Strength: Admixtures Aligned with North Africa’s Construction Priorities

SidleyChem’s three core admixtures on display at Booth 5 resonated strongly with regional needs: Polycarboxylic superplasticizer was favored for large infrastructure projects, as it balances workability and strength while reducing water use; Air-entraining agents：AE-180P gained traction for enhancing concrete’s resistance to weather and corrosion, supporting durable, earthquake-resistant builds; and shrinkage reducing admixture ：SR-100P was praised for cutting shrinkage and preventing cracking, critical for high-performance concrete projects with strict durability requirements.

3. Strategic Outcomes: Deepening Partnerships for African Growth

ICCX North Africa 2025 marked a key milestone for SidleyChem’s African expansion. The event not only showcased its technical expertise but also provided firsthand insights into Morocco’s role as a gateway to West Africa—strengthening the company’s regional strategy.

“Morocco’s infrastructure momentum makes it central to our African goals,” said a SidleyChem representative. “We’ll follow up with sample requests in the next month, accelerate cooperation plans, and explore opportunities to support projects across North and West Africa.”

4. Future Outlook: Committed to Advancing Africa’s Concrete Industry

Buoyed by the exhibition’s success, SidleyChem plans to further tailor solutions to African needs—focusing on sustainability, resilience, and efficiency. The company will also join more regional events to solidify its role as a trusted partner for the continent’s infrastructure growth.

“ICCX North Africa 2025 proved our admixtures align with Africa’s construction goals,” added the representative. “We’re excited to keep supporting the region’s development with durable, efficient concrete solutions.”