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Pakistan Distributor RAZA International Visits SIDLEY to Advance Cellulose Ether Solutions for Tile Adhesives

On October 23, 2026, Mr. Abbas, founder of RAZA International, SIDLEY CHEMICAL’s authorized distributor in Pakistan, visited the company for technical discussions and application testing at the SIDLEY laboratory. The visit focused on adapting cellulose ether products, including HPMC and HEMC, to the needs of Pakistan’s tile adhesive manufacturers.

Serving Pakistan’s Cellulose Ether Market Since 2018

RAZA International has worked closely with SIDLEY CHEMICAL since 2018. As SIDLEY’s authorized distributor in Pakistan, the company promotes and sells HPMC, HEMC, HEC and related products.

SIDLEY provides product supply, technical support and application services, while RAZA International contributes local market knowledge, promotion and customer support. Through regular technical communication and customer feedback, the partnership has supported the development of the SIDLEYCEL brand in Pakistan.

Joint Laboratory Testing for Tile Adhesive Applications

During the visit, Mr. Abbas and SIDLEY’s technical team discussed how cellulose ether quality and application performance could better meet local customer requirements.

The laboratory work included tile adhesive wetting performance tests and comparative testing against international-brand products. These activities helped both teams develop a clearer understanding of product characteristics and formulation compatibility, providing a basis for further product optimization and customer technical support.

SIDLEY will continue to incorporate feedback from Pakistan’s market into its product development and application services, helping customers select suitable cellulose ethers for their raw materials, formulations and application requirements.

Supporting Partners Through Consistent Quality

SIDLEY CHEMICAL places strong emphasis on product quality and batch-to-batch consistency. Through ongoing quality control and application research, the company supports distributors and customers with reliable products and technical services.

SIDLEY and RAZA International will continue to strengthen their cooperation to serve Pakistan’s construction materials market, with a particular focus on tile adhesives and related applications.

Customers and potential distribution partners worldwide are welcome to contact SIDLEY CHEMICAL to discuss HPMC, HEMC and HEC product selection, application performance and cooperation opportunities.